Nike X SCADPro
Overview
SCADPro's are collaborative classes that generate business solutions for the world's most influential brands with the best and brightest minds at SCAD.
Nike approached SCAD with a specific problem they hoped young design minds would be able to solve - and I was fortunate to be handpicked for the job.
Our Task
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To create a new, updated brand identity one of Nike's departments to appeal to today's consumers
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Leverage the new identity, to pivot towards consumer-facing storytelling and create new experiences
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Position the department as a catalyst for creativity that serves as an inspiration for the future.
Roles & Responsibilities
UX Lead
As the UX Lead, I set the direction for how Nike's target audience would interact with the newly formed brand experiences. I also worked on the brand strategy, customer journey, user personas, wireframing, and interaction models, to create immersive experiences for Nike’s target audience.
Brand Strategy & Experience
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Developed a new concept and story idea to rebrand for one of Nike's departments.
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Identified consumer touchpoints to determine how Nike's Target audience would interact with the new department across multiple platforms.
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Focused on creating engaging experiences for Nike's Target audience across multiple platforms.
Wireframing and Prototyping
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Created low and mid-fidelity wireframes for multiple platforms.
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Built the organizational structure, focused on information architecture, and developed blueprints and task flows.
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Prototyped the final solutions to showcase the finished product.
User Interface (UI) Design
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Created Hi-fidelity user interfaces to showcase the functions, and features of the newly developed idea.
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Used the newly created brand identity in the digital touchpoints to showcase how we envision the product to look like.
The Deliverables
Rebranding
A newly developed brand Identity for one of Nike's departments which includes and is not limited to Color treatment, typography, photography.
Conusmer Experience
Fully developed concepts and prototypes for physical and virtual consumer experience solutions for Nike's target audience.
This project is ongoing and under an NDA. However, I would be open to talking about my role and learnings in an interview setting. Thank you!